Performance Data

Performance statistics help companies determine where they stand vs. similarly situated organizations. B2C Benchmarking Association™ will gather data in the form of group studies on behalf of participants.

Process Data

Process findings help companies determine leading edge practices in B2C performance.

Mission

The B2C Benchmarking Association (B2CBA™) is an association of B2C organizations' management professionals that compare operating performance and identify the best business practices.

Membership

Basic membership is available to employees of corporations that manage B2C processes. Basic membership is currently available at no charge to qualified individuals. Participation in association activities will be charged separately.

• The scope of B2CBA™ membership includes B2C professionals.
  
• Company membership will be considered with respect to compliance with B2CBA™ mission, goals and operating guidelines, as well as qualification of the organization within the scope of membership.
• Participation in specific efforts will be optional and open only to members with costs shared by the participants.
  
• We reserve the right to review membership applications and to make the final decision whether or not to accept any application. Consulting firms are ineligible for membership
  

Benefits of Membership

Studies:

B2CBA™ will identify and present to members opportunities to participate in Benchmarking studies on various topics addressing issues of importance to the B2C management community.

There are two types of Benchmarking studies provided:

• Consortium studies are offered to the membership as a whole with costs divided.
• Single company sponsored studies addressing the interest of one member company can be offered to other selected members for no fee.

The association will also support B2C benchmarking efforts:

 

Roundtables:

Interest group roundtables will be organized throughout the year. Members will pay a nominal fee to join real and virtual roundtable discussions that address specific B2C processes.

 

Cost:

Currently, membership in B2CBA™ is FREE! Costs of studies are shared by the participants.